02.20.2013

Pop culture as public outreachIt wasn’t just frivolity

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cheap oakley sunglasses SubscriptionsGo to the Subscriptions Centre to manage your:My ProfileFrom his campaign fist bump to his theatrical mic drop at the last White House correspondents’ dinner, Barack Obama ruled as America’s pop culture president.His two terms played out like a running chronicle of the trends of our times: slow jamming the news with Jimmy Fallon replica oakley sunglasses, reading mean tweets with Jimmy Kimmel, filling out his NCAA basketball bracket on ESPN, cruising with Jerry Seinfeld on Comedians in Cars Getting Coffee.”I’m appreciably cooler than I was two minutes ago,” Obama declared after taking the wheel of a 1963 Corvette Stingray with Seinfeld in 2015.Barack Obama, Justin Trudeau: the risks of the pop culture leaderObama’s last standup: Correspondents’ dinner gives president final chance to zing WashingtonMichelle Obama’s ‘democratic’ clothing choices are her fashion legacyAnd, months before the end of his term, he delivered what could be his with it farewell line as he ended his remarks at the correspondents’ dinner by embracing a gesture popularised by rappers and comedians.”Obama out,” he deadpanned, as he dropped his microphone and left the lectern.Michelle Obama joined James Corden for an edition of his Carpool Karaoke bit at the White House, with rapper Missy Elliott popping up to join them. (The Late, Late Show/YouTube)Michelle Obama matched the president on trend moment for on trend moment: She strapped on a seatbelt for Carpool Karaoke with James Corden, beat Ellen DeGeneres in a push ups contest and rapped with a turnip.Pop culture as public outreachIt wasn’t just frivolity.In an increasingly fragmented media world, the Obamas turned niche pop culture platforms to serious ends.There he was in Alaska, warning about the dangers of climate change on Running Wild with Bear Grylls. There she was on the Tonight Show, pushing exercise by challenging Fallon to a sack race in the East Room.The president turned up on Between Two Ferns with Zach Galifianakis to get millennials to sign up for his health care law.”OK, let’s get this out of the way, what did you come here to plug?” Galifianakis groused.”I think it’s fair to say that I wouldn’t be with you here today if I didn’t have something to plug,” Obama shot back cheap oakley sunglasses.

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